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California to Pitch Obamacare to Hollywood for TV Shows
- Details
- Thursday, 20 September 2012 08:06
- Written by Chuck Justice
California is a wonderful example of liberalism run amok. The state's debt levels are enormous and they have failed to stop spending. In fact, California's liberal government has instead doubled down. They're spending more money on extraneous social programs and moronic green energy garbage, which end up costing more in the long run. But hey, this is liberalism at its finest. To push the state deeper into the hole, California is now courting Hollywood so that they promote Obamacare and its exchanges in TV shows.
California's Obamacare exchange board of directors plan to push hard with propaganda promoting the government takeover of private health care. It's not surprising that California is taking this approach, as they believe health care is a basic human right that the government should pay for.
Deadline Hollywood has the details:
Looks like Hollywood’s TV execs are about to get pitched — by California. The state is one of only a few moving ahead with implementing an insurance exchange as mandated by President Obama‘s controversial health-care reform law — aka Obamacare — that recently passed Supreme Court muster. The New York Times reports California’s exchange board of directors is going full-speed ahead with plans to publicize the program ahead of its mandated January 2014 deadline — with the thought that if successful it could act as a roadmap for other states to follow. As part of a marketing strategy designed via a nearly $1 million contract with Ogilvy Public Relations Worldwide, the exchange will pitch health care-based story lines to TV shows. From the article:
Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots. “I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘thathealth insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”
The NYT also says that the pro-health care law group the California Endowment is running TV and newspaper ads featuring talk-show host Dr. Oz urging watchers and readers to “get educated, get engaged, get enrolled.”
Obamacare needs all of the propaganda it can get. Over 70% of Americans oppose the law and time hasn't changed that. As the law gets fully implemented in 2014, Americans that forgot the dreadful details of the law will be painfully reminded how damaging this law truly is. California has one hope to stabilize their state: Obama gets re-elected and he uses federal funds to bail out the role model of liberalism.
By pushing the Obamacare exchanges, California is solidifying their stance that the government should control health care. Of all the states in the nation, California should be more concerned about their fiscal sanity than Obamacare.
Chuck Justice is the editor-in-chief for Habledash.