Af first glance, Chrysler hit a home run with their powerful Super Bowl ad. They touted many of the principles that make America such a great country. Those that aren't political will see nothing political with the commercial. And that's what Chrysler hoped to capitalize on, and they did. Those that are politically inclined, however, saw Chrysler's ad in a different light. After letting the commercial marinate for a few days, we now believe the ad was political, but it wasn't Chrysler's intent - it was their ad agency, Wieden+Kennedy. Two of their top creative professionals are Obama minions that have supported the president and his regime in the past. Having a background in how this works and who's engaged on the project, this was the doing of liberals running the advertising account.
Let's not forget that Chrysler was handed over to the United Auto Workers (UAW) union after it received the bailout. The union thugs were saved and Chrysler investors got the shaft.
Here's the likely scenario of happened with Chrysler's "It's Halftime in America" Super Bowl commercial: Chrysler wanted a powerful Super Bowl ad, so they turned to their agency, Wieden+Kennedy. They were behind Chrysler's Eminem commercial that aired during last year's Super Bowl that got rave reviews. Chrysler likely provided some guidance for the commercial, but this is unknown. Don't forget that Chrysler's new CEO came from Fiat, so his role in marketing American automobiles is more than likely limited. Again, it's nothing more than legitimate speculation.
The commercial, to most Americans, came across as Chrysler showing it has the strength to make a strong comeback because that's what Americans do. When we get knocked down, we get back up and keep on fighting - unless you're liberal that's dependent on the government. Seriously. There was no mention of the auto bailout, but it was genuinely implied. Chrysler's uphill battle was acknowledged.
Here's what we know:
Several members of the Wieden+Kennedy team that produced the Eastwood spot were among the creative professionals who privately supported Obama’s first election campaign. Creative director Aaron Allen, for example, created a striking poster, called "Unite the States of America," on candidate Obama’s behalf. The poster shows an Obama silhouette bringing together red and blue spheres meant to represent America’s partisan division. His official bio notes that he “also works on personal art projects, including a poster for the 2008 Obama campaign that was shown in several galleries and publications.”
The ad’s art director, Jimm Lasser, created an entire art exhibit in New York around Nike-style shoes bearing Obama’s image. Another of the creative directors, Michael Tabtabai has used his Twitter account recently to send out the message “Obama x Incredible Hulk. America STRONG!” and linking to an image of an action doll of the president looking like the comic book super hero.
And that's actually all you need to know. The masterminds at Wieden+Kennedy that produced the commercial had an objective. There's no evidence these surrogates were in any contact with Obama's re-election campaign (the White House), but there doesn't need to be. Liberals will do anything to get the leader of the most oppressive regime in American history re-elected to office. They believe their cause is for the greater good.
This is how creative directors work in ad agencies. If the client gives them little or no guidance, they have almost free reign. The undertones about "Halftime in America" are intended to be translated that President Obama deserves a second chance. He's destroyed so much individual sovereignty in a few years that a second term is needed so the government can control as much of the individual as possible.
Watch the ad. Then watch it again. The hidden theme likely went right over the head's of Chrysler's marketing executives, or they agreed with it and chose to proceed. Regardless, it was the ad agency's Obama drones that created this commercial. And it's a great commercial, just as soon as you disassociate it with President Obama.
Chuck Justice is the editor-in-chief for Habledash.
