Social Demand Not Enough for Toyota to Launch Second All Electric Vehicle
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- Created on Thursday, 27 September 2012 08:06
- Written by Chuck Justice
One thing that the Chevy Volt has certainly done is open the eyes of executives in the automotive world. The Volt, while a great piece of engineering and innovation, has been a complete and utter failure from a business perspective. Taking notice of the difficulties, a top Toyota executive announced they were killing plans for a volume launch of their second all-electric car: the eQ. Citing lack of demand financial concerns, reality has sunk in for the Japanese automaker.